Who buys Handmade Soap?
Posted by Michelle Neathery on
Everyone does...if you haven't...why the heck not?
Handmade soap has become increasingly popular in recent years, with more and more people seeking out natural and eco-friendly alternatives to mass-produced commercial soap. But who are the people who buy handmade soap, and what motivates them to choose this artisanal product over traditional soap options?
One key demographic that is drawn to handmade soap is individuals who prioritize using natural, chemical-free products on their skin. Handmade soap is typically made with simple, natural ingredients such as vegetable oils, essential oils, and natural colorants, which can be a big selling point for those who are looking to avoid synthetic fragrances, preservatives, and other potentially harmful chemicals found in many commercial soap products. For people with sensitive skin, handmade soap can be a particularly appealing option, as it is often gentler and less drying than mass-produced soap.
Another group of consumers who frequently purchase handmade soap are those who are passionate about supporting small businesses and local artisans. Handmade soap is often made in small batches by independent soapmakers, and purchasing these products can be a way to support local economies and small-scale entrepreneurship. Additionally, many handmade soap artisans put a great deal of care and attention into their products, creating unique and visually striking designs that can make them stand out from the generic, mass-produced soaps found in many stores. Those mass-produced commercial soaps & liquid detergents (body wash) are GROSS. I know my skin cannot handle the harsh ingredients & their cheap fragrances!
People who are interested in sustainable living and reducing their environmental footprint may also be drawn to handmade soap. Commercial soap production often involves significant energy consumption, waste, and pollution, whereas handmade soapmaking can be a more sustainable and eco-friendly process. Many soapmakers use biodegradable and recyclable packaging, and some even source ingredients locally or grow their own herbs and plants to use in their products. Our packaging is PAPER!
Finally, some consumers simply appreciate the luxurious and indulgent experience of using handmade soap. Handmade soap is often scented with fragrance oils, natural fragrance oils, natural essential oils, or a combination which can provide a pleasant and soothing aroma, and the unique textures and shapes of handmade soap can create a sensory experience that is distinct from the uniformity of mass-produced soaps. For these consumers, handmade soap can be a small luxury that makes their daily routine more enjoyable.
In conclusion, the people who buy handmade soap are a diverse group with a variety of motivations for choosing this artisanal product. From individuals seeking natural and chemical-free alternatives to those who prioritize supporting small businesses and reducing their environmental impact, handmade soap offers a unique and appealing option for those who want to elevate their soap experience.
Little Bull Falls Soap Works has over 120 fragrances check us out:
www.littlebullfallssoapworks.com